Is Your Online Presence Costing You Patients?
Most dental practices haven’t audited their digital presence since before AI search became mainstream. In the last 12 months, Google has fundamentally changed how patients find dentists — and practices that haven’t adapted are haemorrhaging new patient inquiries.
The 5-Point Digital Audit Framework
1. Google Business Profile Completeness
Check every field: services, hours, photos (at least 25), Q&A section, and appointment links. Practices with complete profiles see 70% more direction requests.
2. AI Overview Visibility
Search your top 10 keywords. Are you cited in Google’s AI Overviews? If not, your content strategy needs a complete overhaul.
3. Review Velocity
You need at least 5 new Google reviews per month to maintain ranking momentum. Check your last 90 days — most practices are shocked by the gap.
4. Website Core Web Vitals
Run PageSpeed Insights on your homepage and top 5 pages. Scores below 80 on mobile are actively hurting your rankings.
5. Conversion Tracking
If you can’t tell exactly how many calls, form fills, and bookings your website generates, you’re flying blind.
What to Do Next
Score yourself 1-10 on each point. Anything below 7 is a priority fix. Most practices find they’re strong on 1-2 areas but completely missing the others.