Northgate Dental
“Modern dentistry that finally feels calm.”
A warm, editorial site for a family + cosmetic dental practice — the reassuring, established-practice look, with online booking and a back office running underneath.
Modern dentistry that finally feels calm.
Family, cosmetic and implant care from a team that takes the time to get it right.
Family practices win on trust but lose online to corporate dental brands and aggregator listings. Northgate wanted to read as the calm, careful neighbourhood practice patients recommend — while still capturing the after-hours new-patient enquiry, taking a booking deposit, and collecting intake forms securely before the first visit.
- 12-page marketing site — treatments, cosmetic and implant pages, new-patient info, fees, about, smile gallery, blog.
- Online appointment booking + Stripe — new-patient deposits, cosmetic consult fees, or a CRM-sent pay-link.
- 4 free tools — treatment-cost estimator, smile-finance calculator, dental-anxiety self-check, recovery-time guide.
- 24/7 AI assistant trained on the practice's real treatments, fees and opening hours.
- Secure patient dashboard — appointments, intake forms, invoices, message history.
- 12-module admin CRM — leads pipeline, patients, appointments, intake forms, invoicing, messaging, automations, content, reviews, reports, chatbot inbox.
- Automated follow-ups — enquiry reply, appointment reminders, recall reminders, post-visit review request (email + SMS).
- Hyperlocal + AI-search pages — a page for every treatment in every area, structured to rank on Google and be cited by ChatGPT and Perplexity.
Calm and reassuring: soft warm paper, deep teal ink and a single muted gold accent, large serif headlines over hairline rules. The look of a practice patients have trusted for years. Full light + dark.
Type: Fraunces · Inter
- Treatment-cost estimator
- Smile-finance calculator
- Dental-anxiety self-check
- Recovery-time guide
Next.js 16 · Neon Postgres + Drizzle · Clerk auth · Stripe · Resend + Twilio · OpenRouter AI · deployed on Vercel. Privacy-minded: intake data encrypted at rest, card data never touches the site, explicit authorization on every action.
Read as the practice you'd trust with your family, capture the enquiry that comes in at 9pm, collect intake forms securely, and bank the booking deposit before the first visit.
Find your business.
Then grow it.
Pick a package, hit checkout, or book a 15-minute call if you'd rather have a human walk you through the scope. Either way, we'll be writing copy by next week.